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Ramps up digital sales across all of its brands.
November 13, 2020
By: Beauty Packaging Staff
Natura &Co posted a strong growth in revenue in the third quarter, outperforming the global Cosmetics, Fragrance, and Toiletries market, as the sustained ramp-up in digital sales across all brands continued. Consolidated sales stood at R$10.4 billion ($1.90 billion), up 31.7%. Net revenue growth was driven by outperformance by both Natura and Aesop, solid growth by The Body Shop, and growth in sales in Reais by Avon. “Enabled by continued digitalization, our brands delivered strong results in the third quarter, with significant growth in sales and margin improvement. In an environment that has remained challenging throughout the world as a result of the Covid-19 pandemic, we delivered superior results compared to the CFT market both globally and in Brazil,” commented Roberto Marques, executive chairman and group CEO of Natura &Co. Natura &Co took a step forward in its continued digitalization this quarter with the launch of &Co Pay, its proprietary financial services platform. &Co Pay will help drive productivity to consultants and representatives by allowing them access to key financial services, promoting digital and financial inclusion. Launching first in Latin America, &Co Pay will be rolled out globally within the next couple of years. Even as many retail markets reopened, the group experienced continued strong acceleration in digital social selling and e-commerce, with total e-commerce sales growing more than 115% in the quarter vs. the same period last year. A key sustainability milestone included Aesop’s certification as a B Corp—joining Natura, The Body Shop, and a movement of businesses dedicated to achieving the highest social, economic, and environmental standards.
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